New York, New York December 5, 2003--

Primary Research Group has published MARKETING MEDICAL EDUCATION (ISBN 157440-065-7). The report profiles the efforts of 10 medical institutions to develop and market their education offerings in the United States and overseas. The findings are based on detailed interviews with education directors of major medical schools, medical societies and other organizations offering medical education. The institutions profiled include: the American Medical Association, the American Academy of Family Physicians, Cornell University, the University of South Carolina at Spartanburg, the American Academy of Pediatrics, Cincinnati Children's Hospital, Vanderbilt University School of Nursing, Kendle International, Southwest College of Naturopathic Medicine, and Washington State University.



The report focuses on issues such as: adjusting to the new regime less favorable to the role of pharmaceutical companies in educational marketing, impact of the nursing shortage on medical education, and the impact of the web, medical telematics and distance learning on medical education.



The report finds that medical schools and other vendors of medical education services are aggressively forming partnerships with hospitals, colleges, pharmaceutical companies, medical professional societies and other organizations to enhance their competitiveness and marketing reach. While distance learning has not yet made as great an impact as in many other educational markets, practitioners expect a significant impact over the next five years.



Hot topics on the mind of medical educators include: naturopathic medicine, which is rapidly making inroads in key states, the impact of the aging of the US (and indeed, world) population, and oncology and pharmavognomics.



The 80-page report is available for $295.00. A digital version with rights to print out one additional copy is $395.00. Order print of electronic versions directly from Primary Research Group or order the print version from leading book suppliers such as Baker & Taylor, Blackwells, The Book House, Emery-Pratt, Academic Book Center, Midwest Library Service, Eastern Book Company, Ambassador Books, Franklin Book Company and other suppliers of medical and library science titles.





FOR FURTHER INFORMATION OR A REVIEW COPY CONTACT JAMES MOSES OR PHIL WONG AT 212-736-2316 OR GO TO WWW.PRIMARYRESEARCH.COM






MINNEAPOLIS โ€" April 15, 2003 โ€" The American Lung Association of Minnesota (ALAMN) and QRS Diagnostic, leader in innovative design and development of software-based medical devices contained entirely in computer cards, are cooperating in a statewide effort to improve asthma care for Minnesota children by offering primary care providers training and technology once reserved for specialists. ALAMN plans to conduct 15 Physician Asthma Care Education (PACE) seminars for 300 primary care providers in various locations around the state over the next 12 months. Thanks to a donation from Plymouth, Minn.-based QRS Diagnostic, each participating physician group and clinic will receive a SpiroCard(R), a $1,500 device that inserts into the PC Card slot of standard laptop and handheld PCs and converts them into a spirometer, a diagnostic tool used to measure pulmonary function and manage asthma and other respiratory illnesses.



โ€œPACE is an effective education seminar that has been demonstrated nationally to significantly enhance physician practice in asthma treatment and improve long-term patient outcomes,โ€ says Jerry Orr, ALAMN chief executive officer. โ€œThanks to QRS Diagnostic, we can provide PACE participants with a crucial technology tool to put into practice what they learn in the seminars and improve care for the thousands of children in Minnesota with asthma.โ€



โ€œQRS is committed to making high-tech diagnostic devices useful for primary care physicians,โ€ says Spencer Lien, chief executive officer, QRS Diagnostic. โ€œSpirometry is vital to the proper diagnosis and treatment of asthma in primary care, and we hope that our support of the PACE seminars will accelerate the use of spirometry by primary care physicians in Minnesota.โ€



Originally developed by a team of physicians and social scientists at the University of Michigan, PACE seminars feature three components of continuing medical education: improving clinical practice by using national best-practice pediatric asthma guidelines, instruction on patient teaching methods and communication skills, and suggestions on how to incorporate PACE skills into everyday practice. The seminars include brief lectures on clinical practice, billing/reimbursement, and office-based quality improvement techniques; a video depicting effective clinician teaching and parent/patient communications; asthma clinical case studies; a physician protocol for patient communication assessment; and patient teaching materials. For more information on the PACE seminars, contact April Athmann at 651-268-7615 or e-mail April.Athmann@alamn.org.



SpiroCard from QRS Diagnostic is a PC Card spirometer that uses pre-calibrated, single-use, disposable mouthpieces to measure the volume and velocity of airflow from human lungs. ALAMN will provide PACE participants with an initial supply of the patented mouthpieces for use with the SpiroCards provided by QRS. The QRS device exceeds the accuracy standards of the American Thoracic Society (ATS). โ€œSpiroCard offers frontline physicians a useful, reasonably priced way to practice state-of-the-art medicine,โ€ says Patrick Zook, M.D., a family practice physician with the St. Cloud Medical Group, St. Cloud, Minn. For more information on SpiroCard, contact Corey Davidson at 763-559-8492, ext. 942 or e-mail CDavidson@QRSdiagnostic.com.



About QRS Diagnostic



Founded in 1994, QRS Diagnostic, Plymouth, Minn., uses innovative software technology to design and develop FDA-approved medical devices that simplify and reduce the costs of diagnostic testing and patient monitoring. With our patented computer card technology platform, QRS turns PDAs, laptops and handheld PCs into modular, upgradeable and portable medical devices and streamlines the collection and communication of precise physiological data. We enable primary care physicians to cost-effectively practice high-tech medicine while delivering the accuracy that specialists and hospitals demand. The affordability, durability and mobility of QRS devices also advance wireless patient monitoring for disease management, home healthcare and personal health management. For more information on QRS, please visit www.QRSdiagnostic.com.



About ALAMN



The American Lung Association of Minnesota (ALAMN), serving Minnesotans since 1903, is one of the oldest non-profit voluntary health organizations in the nation. ALAMN provides advocacy, research, education and programs to promote healthy air, healthy people and healthy lungs. Key areas of focus include: outdoor and indoor air quality, asthma management, smoking prevention and cessation and lung disease management. For more information please call 1-800-586-4872 or visit www.alamn.org.



- end -



Media Contacts:




David Aquilina for QRS Diagnostic

612-922-5551



davidaquilina@msn.com





Robert Moffitt for ALAMN

651-269-7561

robert.moffitt@alamn.org






Are you one of those who are looking forward developing or improve classroom skills and follow a career as a curriculum supervisor or become an educational leader with the instruction as your main focus. If your answer is yes then making a career as an instructional leader can be the best option. Though, it is very important to comprehend that the role of an instructional leader differs from the traditional school administrator in a number of ways.

Basically, a conventional principal usually spends most of his/her time dealing with administrative duties, but a principal who is an instructional leader is primarily charged with redefining his or her role to become the primary learner in a community striving for excellence in education. As a result, it definitely becomes the principal's accountability to work with teachers to identify and classify different educational objectives and set school-wide or district wide goals. In addition to this, he or she must provide the essential resources for learning, and generate new learning opportunities for students and staff. Ultimately, ability to follow this responsibility requires deep understanding of leadership qualities. Fortunately, today there are number of colleges and universities that offer programs like instructional leadership that primarily focus on this objective. This education specialist program in instructional leadership principally emphasizes the core skills including comprehensive planning and implementation, curriculum theory and design.

The typical coursework of this program includes: curriculum development, educational topics and trends, and cultural diversity. In addition to this, the program endeavors to promote the values, knowledge, and skills needed to renew and improve education across the state, region, and nation. Once you complete the program, you will be able to:


Analyze and classify the uniqueness of an effective and successful leader
Study leadership attributes, styles and their significance for leaders to be successful
Express strategies for facilitating teams competently and managing clashes
Implement and facilitate collaborative professional development activities including team learning communities

The course enables you to learn many characteristics that can be very beneficial to your school and communities. You learn to exhibit a clear sense of direction for your schools and prioritize attention on the things that really matter in terms of the work of students. The program helps you identify your leadership strengths and gain knowledge of strategies that may engage students in the classroom using a team based learning.The program even enables you to discuss your role as a catalyst leader inspiring others to act; develop your personal leadership development plan and discuss methods for similar types of plans in the classroom.

Today instructional leadership can be broadly considered as a thoughtful journey that builds a learning culture. The program is a specialization that emphasizes leadership and managing other teachers with an eye towards a move into school administration. In recent years, this education program has gained enough popularity and expected to earn more recognition in next few years.





Want to start your career as instruction leader? Find complete information on top instructional leadership education programs and top education colleges that offer hat Offer Instructional Leadership Courses at EducationMajorsU.com. Choose the best teaching majors for you and start your career now.




One of the most challenging avenues for career building is the public health, research and administration and especially primary care. With its first class held in 1968 the University of California Davis School of Medicine aims to provide students with medical knowledge creating a base so that they can pursue the career in primary care. Research and orientation in the field of primary care is basically involved with population health as well as health care. Basic needs for pursuing a career in primary health care with quality institutes like the University of California Davis School of Medicine that was established in 1968 and aims at providing the basic knowledge as well as platform for the students in the field of medical science. Primary care, spiritual practices, public health and hygiene, research, and administration are the disciplines in which career building is supported in such institutes. Primary health care requirements •ÂResearch and experiments in primary care. •ÂImproving population health and health care. •ÂCapacity building and efforts to improve the primary health standards. •ÂFollowing a structured career pathway. •ÂAvoiding commonly encountered pitfalls. What it means? Primary health care is the backbone of health care system of the country. Balanced blend of basic with clinical science is the requirement. Art of communication with patients is one of the major requirements. Transition from basic to clinical sciences takes place with presentations of pathology, nutrition, pharmacology, microbiology, human sexualities, and pathological basis of diseases with physical diagnosis. Laboratory diagnostic techniques and community health comprises major component of primary health care. Major specialties, maternal as well as child health care, and psychiatry form the basic component of primary health care. Medical ethics, economics and jurisprudence form the basic structure of the primary health care. Programs supporting primary health care career Minority admissions, active recruitment programs coordinating the medical education and student services as well as a 2-week summer pre-matriculation program are provided in a host of disciplines. Such disciplines include biomedical engineering, biophysics, endocrinology, nutrition, psychology, and genetics. In association with the UC Berkely School of Public Health as well as the UC School of Medicine, the institute offers its MD-MPH programs. Career Building Requirements Requirements for career building are basic premedical science course and one year study in English and mathematics. Integral calculus must form a part of mathematics study undertaken. Resident students and WICHE applicants get the first preference in admission to most of the schools. Special facilities of admission to the third year of the course are allowed to students having good standing in U.S and Canadian Medical Schools subject to availability of seats in institutes like the University of California Davis School of Medicine. With 523 beds and around 100 clinical facilities, the university also has a number of affiliated hospitals as well as family practice centers to support it. Big library with 142,000 volumes and 3700 medical journals remains an added attraction for the students.



Problems of students in searching out quality universities like the University of California Davis School of Medicine and building up their career comes to an end when they approach stateuniversity website. Not only comprehensive information is available here, but also the ways how to get the best out of your school is also possible finding out. Institutes like these help students to follow the right path and this website paves the way for it for pursuing a career in primary care.




Houston, TX September 1, 2004 -- Medard Gabel, author, educator, and consultant to multinational corporations, will speak at the 40th anniversary celebration of Literacy Advance of Houston, September 8, also the observance of International Literacy Day. President of BigPicture Consulting and a former student of the late American designer and inventor Buckminster Fuller, Gabel is author of Global Inc: An Atlas of The Multinational Corporation and the upcoming Seven Billion Billionaires. His speaking engagement is sponsored by Houston Museum of Natural Science, Houston Community College and Foundation, and Literacy Advance of Houston, a not-for-profit organization founded in 1964 and devoted to teaching Houston-area adults to read, write and communicate in English, Gabel will present โ€œGlobal Literacy: Seven Billion Billionaires.โ€ He will discuss the importance of worldwide literacy and its impact on the development and advancement of emerging markets abroad.



A sought-after speaker, Gabel has been a consultant to the U.S. State Department, U.S. Departments of Agriculture and Energy and the governments of many foreign countries. He has lectured and given workshops in more than 100 universities and currently serves as a consultant on global policy to 35 Fortune 500 corporations.



Celebrated annually on September 8 since 1966, International Literacy Day calls attention to the global effort to promote literacy and education as a central United Nations Educational, Scientific and Cultural Organization (UNESCO) mission. Across the world, the need to improve literacy remains critical. According to the UNESCO-sponsored Education for All 2000 Assessment, more than 113 million children around the world have no access to primary education. In addition, 880 million adults, the majority of whom are women, are illiterate.



For more information about Medard Gabel's visit, contact Literacy Advance of Houston, 713-266-8777.



To arrange an interview with Medard Gabel, please contact Dusty Gilbert, 713-266-8777, dusty.gilbert@literacyadvancehouston.org.






A leaked draft of the new primary school curriculum has been seen by The Guardian and it all centres around proposals drawn up by former Ofsted chief Sir Jim Rose which are reckoned to be the biggest overhaul in English primary education in twenty years. The proposals make interesting reading and cover lots of ground, but the thing that caught my attention was that if they go ahead, then it will be a requirement for our kids to be familiar with things like blogging, podcasts and wikis as information sources and forms of communication by the time they leave primary school. Education 2.0 perhaps, to coin a phrase? A flexible way of learning and sharing knowledge that is open to all, without barriers. Children are already interacting and learning in this way though, aren't they? I know lots of parents that will answer positively, myself included. The thing about making it a requirement of the Curriculum though is that the understanding of how to use and apply social networking tools to every aspect of life - whether to study, research, teach, share knowledge or communicate - will be more universally developed and streamlined so by the time this generation of kids reaches our workforce, Enterprise 2.0 will be the only known way to work. Education 2 will see children learning in the same way that they will eventually work; the transition from Education 2.0 to Enterprise 2.0 will be seamless. Enterprise 2 will liberate the workforce and Education 2 will liberate the learners as early as primary school level, giving them instant access to the right information at the right time courtesy of a network of easily accessible tools that require little or no training. I think the new curriculum proposals have hit the nail on the head. Whether at work or at school, whether Education 2 or Enterprise 2, we're looking at ditching old architectures built on hierarchy and bureaucracy and replacing them with platforms that naturally ease information flow, making it open to users of all levels. User control comes in to put a stop to workers, teachers and students feeling like they lack a say in how information is distributed, shared and presented, and in doing so, opens the channels of learning and achievement to a much wider audience, in a much more flexible way.





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